Addiction
Women’s boutique featuring cutting edge fashion.
587 Johnson Street. 250-370-0336
Bella
North America’s first women’s Adidas boutique, featuring Adidas by Stella McCartney.
104B – 560 Johnson Street. 250-380-0994
Breeze Clothing
It's a bit exclusive here but they've got some awesome dresses and other women's clothes! Located right behind the Bay Centre at the entrance to Bastion Square.
1150 Government Street (map) 250-383-8871
Complex Urban Apparel
Complex has been supporting and outfitting the local hip hop community in Victoria for the past nine years. They sell clothes that you just can't get anywhere else in town. They also sell caps for spraypaint and a few choice mix CDs.
612 Johnson Street (map) 250-480-0522
Decade
Super trendy -- but cheap! They stock a wide variety of clothes from American Apparel, to funkier brands.
1407 Government Street (map) 250-380-0774
Dilemma
Men's & Women's Fashion Boutique.
Open Daily
Flavour
This radical new spot has quickly become a Victoria favourite. It used to be a best-of-Value Village type place but they sell mostly new clothing now, the American Apparel type stuff. The place has an awesome and comfortable and completely hip environment, the prices are reasonable and they have great (and pretty hot) staff. That's Flavour. Wicked!
581 Johnson Street (map) 250-380-3528
Hearts Content
So far, it's the only place in Victoria that sells new Dr. Martins. They also sell jewellery, corsets and fishnets. - Madeline
18 Fan Tan Alley (map) 250-380-1234
Hemp & Company
Soft, durable, breathable and stylish clothing all made out of hemp.
547 Johnson Street (map) 250-383-4367
Lululemon (pronounced loo-loo lemon)
It all started in a little city called Vancouver…. They have hip yoga and athletic wear, although it’s quite pricey. Oh yeah, their clothes contain seaweed, which apparently makes your skin all nice and soft!
120 – 560 Johnson Street, Market Square. 250-383-1313
www.lululemon.com
North of Wednesday
Men and women’s boutique.
Old Nick's
Want a shirt that says Drunken Duncan? Or maybe "The old IV"? Old Nick's t-shirt print humour is the most poignant and local and abrasive you can get in downtown Victoria, so to bring home something really Victoria in a harsh way, check it out. Plus the prices are good and the people working there are total punks.
639 Johnson Street (map) 250-382-6423
Oqoqo
Lululemon’s sister store: they have day to day comfortable clothing that tries to be socially and environmentally conscious.
120 – 560 Johnson Street, Market Square. 250-380-6310
www.oqoqo.com
Paradise Boutique
This funky place started as a one-woman job selling bikinis to the Bay. Now she has her own store selling swimwear, skirts, hats, jewellery and many other summer must-haves. - Madeline
613 Johnson Street (map) 250-386-6968
The Patch
This is an absolutely wicked second-hand clothing store and it is BIG. It has a huge selection of both girls' and guys' clothes, so dudes won't feel left out. And the prices are pretty good. Plus it has a massive selection of jewellery and the staff is totally helpful and nice and very knowledgeable!
719 Yates Street (map) 250-384-7070
Rebel Rebel
If you have the cash to invest in complete and utter coolness, Rebel Rebel has what you need. Plus the people who work there are ultra-nice, and fashionable as the sky is blue on a summer Sunday. And they actually have good sunglasses - very hard to find.
While you're there, pick up a copy of Vice Magazine.
585 Johnson Street (map) 250-380-0906
Open Daily 11am - 6pm, Sunday 12pm - 5pm
Side Show
A fab selection of... I guess you could say "alternative" clothing. But what the heck does that mean? Okay, you'll find cool clothes here. And Suzanne makes a lot of it herself!
559 Johnson Street (map) 250-590-3494
Smoking Lily
The smallest store in Victoria is also one of the coolest. Most of the store's awesome clothing is actually made by their staff right here in Victoria, and the girls know what they're doing. Truly unique items with a Victoria flair and a quality homemade edge, this kinda stuff isn't even that pricy, and it's totally worth it. This is one of Victoria's gems.
569a Johnson Street between Government and Market Square (map) 250-382-5459
Still Life
Packed with a massive selection of hip clothes and hip kids, Still Life is a must-see destination for hardcore shoppers. The stuff's good, it's a nice big shop with good dressing rooms and everything, the staff is nice and everything, but warning: this is for serious shoppers only (their prices are sky high).
551 Johnson Street (map) 250-386-5655
Suasion
Great simple clothes with a twist, gorgeous accessories, Italian shoes. Amazing space.
Open Daily
562 Johnson Street. 250-995-0133
www.suasion.ca
Utopia
It's quite literally a utopia... of t-shirts and hoodies!! - Madeline
1307 Government Street (map) 250-383-5945
Vortex
Our friend Duane has, through serendipity and connections, tapped into an interstellar trans-dimensional trade route, which he uses to distribute his own clothing designs, as well as those of alien civilizations and parallel-dimension beings. And lots of these bizarre creatures are really into Rock & Roll!Check out the website www.elephantshoeconcepts.com/VICfashion.html for some more great stores and fancy boutiques!
556b Pandora Avenue (Between Government and Wharf) (map) 250-381- 9857
